NIHR CRNCC – Public perception and awareness of commercial research

Date: 20 March 2024

In October 2023, the National Institute for Health and Care Research (NIHR) Clinical Research Network Coordinating Centre (CRNCC) commissioned Kohlrabi, an independent research consultancy, to carry out a scoping exercise. The aim was to explore public perception and awareness of commercial research, and in particular, that of groups under- served by health and care research. The scoping exercise took two forms:

• A review of the existing evidence on public awareness and perceptions of life sciences companies and commercial research was undertaken.
• 17 members of the public from communities under-served by health and care research across England took part in a 2.5 hour workshop, discussing their awareness and perception of commercial research.

The findings from both strands highlight five areas for consideration to improve the inclusion of groups under-served in commercial clinical research.

1. Build a clear visual picture of what commercial research means.
2. Meet people where they are.
3. Forge emotional connections though public good values.
4. Respect the good faith of the public with transparency.
5. Value and protect the public as collaborators.

The full review of Public perception and awareness of commercial research 

For any questions or further information please contact crn.ppie@leeds.ac.uk

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