NIHR CRNCC – Public perception and awareness of commercial research
Date: 20 March 2024
In October 2023, the National Institute for Health and Care Research (NIHR) Clinical Research Network Coordinating Centre (CRNCC) commissioned Kohlrabi, an independent research consultancy, to carry out a scoping exercise. The aim was to explore public perception and awareness of commercial research, and in particular, that of groups under- served by health and care research. The scoping exercise took two forms:
- A review of the existing evidence on public awareness and perceptions of life sciences companies and commercial research was undertaken.
- 17 members of the public from communities under-served by health and care research across England took part in a 2.5 hour workshop, discussing their awareness and perception of commercial research.
The findings from both strands highlight five areas for consideration to improve the inclusion of groups under-served in commercial clinical research.
- Build a clear visual picture of what commercial research means.
- Meet people where they are.
- Forge emotional connections though public good values.
- Respect the good faith of the public with transparency.
- Value and protect the public as collaborators.
The full review of Public perception and awareness of commercial research
For any questions or further information please contact crn.ppie@leeds.ac.uk